Day Won
Problem Statement Young adults often lack access to affordable, stigma-free mental health resources. There is a need for an interactive platform offering guidance and community support.
Digital Solution Day Won is an interactive app offering self-assessment tools with personalized mindfulness exercises.
Brand Guide
I chose to use Neumorphism design because it gives a clean and simple visual language that feels modern yet easy to navigate.
Soft shadows and minimal style reduce clutter, making the interface more approachable.
I decided on blue as my main brand color since it conveys trust, professionalism, and a medical tone, clear and reliable rather than playful or cheesy.
Colours
Give the user the opportunity to personalize their experience by choosing their favourite colour
Home Page & Features
Day Won’s home page provides a calm dashboard of mood, goals, and recent wins. The therapy matcher connects users with compatible mental health professionals. Breath work offers guided exercises with soothing visuals to reduce stress. The productivity tracker monitors habits, work sessions, and energy levels, turning progress into gentle self-reflection.
Add Campain
The ad campaign reinforces the app’s core idea: repetition is success. Through bold visuals and clean typography, the posters highlight daily progress and self-care as habits worth celebrating.
